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Théorique
Performance odor control.
Engineered for athletes.
Investor Brief — Confidential
Revenue-Based Financing · $100,000
The Problem
Natural deodorants fail
the people who need them most.
$5B
Natural personal care market — growing fast, built on products that break down under real conditions.
<3h
Average failure point for natural deodorants under physical stress or heat.
68%
Of natural deodorant buyers return to conventional products within 6 months.

The category has a trust problem, not a demand problem. We built the product that fixes it.

The Solution
Déodorant N°1 —
built to actually work.
▶
Silver (non-nano) + Zinc Ricinoleate
Dual mechanism: eliminates odor-causing bacteria and captures odor molecules simultaneously.
▶
No aluminum. No baking soda. No fragrance.
Nothing that irritates. Nothing that masks. Only what works.
▶
Sensitive-skin safe. Fragrance-free by design.
Suitable for daily use, post-shave, and reactive skin. Works on all sweat-prone areas.
▶
Made in Canada. Cruelty-free. Vegan.
Clean supply chain, no exceptions.
PRODUCT PIPELINE — 2025
Q1 — LiveDéodorant N°1
Q2Product N°2
Q3Product N°3
Q4Product N°4
Each launch adds +$5 to blended AOV and cross-sells to the existing customer base at near-zero acquisition cost.
Déodorant N°1
Traction
Shipping for 30 days.
Here's where we are.
90-DAY TOTAL
—
Total Orders
—
Total Revenue
LAST 30 DAYS
—
Monthly Orders
—
Monthly Revenue
—
Email Subscribers
+1,089 added in last 30 days
+72%
Revenue Growth
Month-over-month, first 60d vs last 30d

Currently spending $1,200/day on paid acquisition. No agency, no team — AI creative tooling and automated flows throughout.

What Customers Say
The product earns
its repeat customers.
★★★★★
"I'll keep buying as long as it's available. First natural deodorant I've ever actually trusted."
— Early Tester, Fitness Instructor
★★★★★
"It changed my life. Boosted my confidence in a way I didn't expect from a deodorant."
— Early Tester, Office Professional
★★★★★
"First natural deodorant that survived a double session. Not even close to anything else I've tried."
— Early Tester, Competitive Athlete
★★★★★
"I stopped carrying a backup. For the first time since going natural, I actually trust what I put on."
— Beta Tester, Customer

Unprompted loyalty signals validate the LTV model. Customers are not trialing the product — they are committing to it.

Unit Economics
The numbers work.
And they get better.
PER-ORDER CONTRIBUTION
Order Value (AOV)
$32.70
– Payment Processing (3%)
-$0.98
– COGS
-$10.00
– Refund Reserve (5%)
-$1.09
Net Contribution / Order$20.63
$20.63
LTV : CAC TRAJECTORY
TODAY
$28 CPA
OPTIMIZED
$25 CPA
Q4 TARGET
$25+$47 AOV
Blended Year-1 LTV: ~$56
15% subscribers at $101 · 85% non-sub at $41
Payback period: ~3-4 months
CPA target (optimized) $25.00
Subscription LTV (6 orders/yr) ~$101
Blended LTV:CAC (today) 2.0×
Growth Plan
Three levers.
Each one makes the others stronger.
01 — AD SCALING
$1,200/day → $10,000/day
Meta CPA drops to $25 as creative library matures. Expanding to TikTok and Google in parallel. Creative produced at near-zero cost via AI tooling — no agency dependency.
02 — SUBSCRIPTION GROWTH
10% → 20%+ subscriber rate
Subscription-first ad creative, dedicated landing pages, post-purchase flows and bundle incentives. Subscribers generate 2.5× the LTV of one-time buyers and create predictable recurring revenue.
03 — PRODUCT EXPANSION
+$5 AOV per new product · 3 launches in 2025
Q2, Q3, Q4 launches cross-sell into the existing customer base at near-zero acquisition cost. Blended AOV reaches ~$47 by Q4 — directly improving LTV:CAC across all cohorts.

Overhead remains minimal at scale: 3PL fulfillment, overseas manufacturing, AI content and creative, automated customer service and email. Designed to grow revenue without growing headcount.

The Ask
$100,000
STRUCTURE
TypeRevenue-Based Financing
Grace period3 months
Repayment startsMonth 4
Rate12% of monthly revenue
Total repaid$140,000
Return on investment40% ($40K)
Projected payoffMonth 12
Equity dilutionNone
REPAYMENT PROJECTION — TARGET $140K
Use of Funds
$0.85 of every dollar
goes to customer acquisition.
Paid advertising — Meta, TikTok$85,000
85%
Creative production$10,000
10%
Inventory buffer / Q2 product pre-order$5,000
5%
3,020
New Customers Acquired
From $85K at $28.15 CPA
$169K
Projected Year-1 LTV Revenue
3,020 customers × $56 blended LTV
About
[Your Name]
Founder — Théorique
Background
[Your background — 1-2 sentences about relevant experience]
Why This Product
[Your personal reason for building Théorique — 1-2 sentences]
Execution Today
Managing all acquisition, creative, operations, and product development. Infrastructure designed to scale without headcount: AI tools, automation, 3PL logistics, and overseas manufacturing.
Contact
hello@theorique.com
+1 (929) 581-8060